Real Client Case Study

How We Improved a Site's AI Visibility Score from 3174 in 30 Days

A real audit, real recommendations, real results — no fluff.

The Client

Industry

B2B SaaS

Team size

12 people

Monthly visits

~8,000

Problem: Despite solid Google rankings (page 1 for 12 keywords), the site was completely invisible to ChatGPT, Perplexity, and Google AI Overviews. Zero AI-sourced traffic.

Step 1 — Initial Audit

The Starting Point: 31/100

Our audit revealed why ChatGPT was ignoring the site. Critically low schema markup and citation readiness meant AI systems had no way to reliably extract or attribute the site's content.

31/100

AI Visibility Score

Audited via LLMRank on March 4, 2026

Critical issues found5 urgent fixes

Content Structure

28

/100

Schema Markup

15

/100

Authority Signals

40

/100

Technical Accessibility

55

/100

Freshness Indicators

20

/100

Citation Readiness

18

/100

Step 2 — Action Plan

5 Concrete Recommendations

LLMRank identified exactly what to fix, prioritized by impact. The client implemented all 5 within 2 weeks.

01

Add FAQ Schema Markup to All Product Pages

Implement structured FAQPage JSON-LD on every product and feature page. AI systems extract Q&A pairs directly — this alone increased schema score by 38 points.

02

Create an llms.txt File with AI Instructions

A dedicated /llms.txt file tells AI crawlers exactly what to index, cite, and prioritize. It signals AI-readiness and improved citation readiness score immediately.

03

Restructure Content with Clear H2/H3 Hierarchy

AI systems parse heading structure to extract facts. Pages were rewritten with definition-first H2s and scannable bullet points — the format ChatGPT quotes directly.

04

Add datePublished / dateModified JSON-LD on All Articles

Freshness signals matter to AI. Adding explicit publication dates in JSON-LD (not just visible text) gave AI systems confidence to cite the content as current.

05

Build 3 Authoritative Explainer Pages for AI Query Patterns

We identified 3 high-intent questions ChatGPT was answering without citing the client. New dedicated pages targeting those exact query patterns captured those citations within 3 weeks.

Step 3 — Results After 30 Days

Score Jumped to 74/100

Follow-up audit on April 4, 2026 — exactly 30 days later. Every single category improved significantly.

Before

31/100

March 4, 2026

+43 pts

After

74/100

April 4, 2026

Content Structure

2878+50

Schema Markup

1571+56

Authority Signals

4065+25

Technical Accessibility

5580+25

Freshness Indicators

2072+52

Citation Readiness

1876+58
+45%
AI-sourced traffic
From AI search engines vs. month prior
ChatGPT mentions
Tracked via brand monitoring
180/mo
Perplexity referrals
Up from zero the previous month

Your turn

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